Calling all journalists

by Lena Lindsay

London College of Fashion (LCF) student Sejal Kapadia is urging young journalists and writers to contact her to participate in an ‘innovative, generation-defining’ political magazine.

The magazine and website, due to launch in May, is part of the 22-year-old's final year project in Fashion Journalism.

After a carefully considered change in career objectives during her second year, Kapadia came up with the idea for the website and magazine, which is called The Window.

Kapadia, and her politically interested twin sister, identified a gap in the market by observing how little young people know about politics.

“I really wanted to do something that is needed in the journalism industry,” stated Kapadia, “I started looking at young adults and realised there is a huge gap in the market and there is a huge audience that aren’t really catered for.”

Studying a creative subject meant that one of Kapadia’s main concerns was the imbalance of magazines and newspapers that catered for young people in academic careers, like her sister.

Kapadia commented: “For the creative industry there are so many magazines. I realised that there is nothing for them [academic students] and there is a lot of pressure on them.”

“There is an expectation for you to be a grown adult in a young person's body, they want you to have a young person's ideas but in an adult way - to have the knowledge, and that’s hard to find,” she explained.

The Window

Kapadia’s initial idea was one that she hoped would ‘fight ignorance’ and help to educate.

She hoped that by offering access to politics in a fun and innovative way, young people might take a more understanding and responsible role in the political decisions of society.

However, Kapadia’s ambitions for The Window don’t just lie with politics and the economy: “Politics will be a big part, but that can be very daunting,” Kapadia said.

“It [The Window] will follow wide, mixed interests including film, entertainment, science and technology.”

Kapadia hopes that anyone who is interested in politics, or any of the subjects in The Window will have distinct and witty ideas.

Contributing writers should be people who are able to capture the essence of a story and grab the attention of young people.

Anyone interested in contributing to The Window please contact Arts London News or Sejal Kapadia at sejalkapadia@hotmail.co.uk