Something smells bloody good

by Sydney Fleming-Gale

★★★

Visit www.bloodconcept.com 

We have had our thirst for vampires quenched with the likes of Twilight and True Blood and enjoyed the gore of Halloween, but it seems we are not quite done with our strange culture of blood-based fixation. This time we have a chance to give our obsession a touch of class in the form of a unisex designer fragrance.

Blood Concept is a new perfume range designed to take you back to your primal essence. Created, or should we say born, in an Italian perfume house and launched in Milan, the idea for Blood was bred between two cultured Italians; fashion designer, Giovanni Castelli and photographer, Antonio Zuddas.

Each fragrance is named after a blood type and given a tailored smell. If anyone is getting shivers down their spine, do not despair, as there is no real blood in these bottles. The entire range has an unusual metallic scent as a tribute to its blood name, adding a bittersweet change from the floral aromas of conventional perfumes.

The clinical theme is quite dramatic as the perfume is displayed in silver test bottles complete with a pipette dropper. Wearers apply a drop onto their skin like performing a laboratory experiment, providing a quirky thrill away from the norm of spritzing perfumes.

With a sniff of the first scent ‘O’ there is a hint of leather a nd cedar wood that holds strength and age, harking back to the origin of the first human beings. Next in line is ‘A’, the age of humans consuming vegetables, an obvious earthy aroma with hints of basil and tomato leaves. ‘B’ is for broad horizons as humans started to adventure across seas and experience new tastes. It is translated into a spicy tone with scents of exotic teas and fruits. The evolution phase of ‘AB’ involves complex combinations as humans started to mix their blood types. This scent is a mineral, metallic composition and has the most unusual smell of them all.

A selection of the Blood Concept perfume is on sale in the Liberty London store starting at £88 and ranging to £115. These are unquestionably outside of a student budget, but a sniff is absolutely free so it is worth a visit to see which blood type you really are.